Mobile virtual network operators (MVNOs) are increasing their share of the Mexican telecommunications market compared to the mobile telephony offerings of traditional operators. The Mexican retail chain will also be part of this market with the launch of its mobile brand Redi. In the following Guinea Mobile article we explore the case of Coppel and […]
MXLINK: MVNO with a security telecommunications service
Unlike a traditional operator, virtual mobile operators must focus their offer on differentiated services since their audiences will have different needs or limitations according to their reality. That is why if you want to create your own MVNO, your main task must be to satisfy the needs of a target audience. This is how MXLINK […]
Guinea launches the Peru SIM brand: an MVNO for tourists
There are a number of mobile virtual network operators around the world targeting different markets in particular. While some offer very specific products or services, other operators target users with particular characteristics. In Peru, there are many tourists arriving and in most cases they come with an international roaming plan that usually costs a lot […]
Mint Mobile: The MVNO case of a well-known actor
Over the past decade, celebrity interest in investing in technology companies has increased significantly. But not all celebrity investments are created equal. Some investors, such as As5hton Kutcher, have prioritized venture capital activities. Others have invested casually without getting too involved. On the other hand, there are those who have used their considerable platforms to […]
Fjordkraft: power company launches MVNO with discounts for its customers
Nowadays, more and more companies from different industries are daring to sell mobile services under the virtual mobile operator business modality with their own brand, in order to increase customer loyalty and generate revenue channels. In the following Guinea Mobile article, we explore the case of an electric energy services company that added mobile virtual […]
Soccer teams launch MVNOs in Brazil and Spain
To be viable, a virtual network offering must have an identity and a focused subscriber base. This supports the existence of the operator, a meaningful base on which to compete in a saturated market. Brand identity and subscriber identity will be closely related. Many mobile virtual network operators (mvno) have been launched by consumer companies […]
Uber SIM: The case of the MVNO designed especially for Uber drivers and partners in Brazil
It is likely that if you are thinking of adding mobile telephony services to your business you are wondering: who is it aimed at? How am I going to differentiate myself from the rest? Will mobile telephony be an addition to my portfolio of services? or will it be a new business? That is why […]
BMG Bank the first bank to launch its MVNO in Brazil
BMG is a bank whose main vision is to reinvent itself to improve the credit experience for its customers. Innovation has been part of their daily routine since July 31, 1930, when they became one of the first banks in Brazil. From then until today they have made many changes that allowed them to have […]
Superdrug and its MVNO as a Loyalty program for its beauty product line
Today, many companies want to complement or increase their revenues by adding white label products or services. Mobile subscriptions also work as an excellent loyalty program since everyone needs a mobile line. But how does it benefit companies to add a mobile offering of their own? In the following Guinea Mobile article we present the […]
Inkacel: Former MVNO focused on the IoT market for transportation and public telephones
Inkacel is a company that provides public telephony services. In its mobile offering, there are TPI services (smart indoor payphones) and data transport services (GPS chips), small internet packages, which can range from 5 to 100mb. Given the time it has been working with Guinea Mobile, it has been able to develop various types of […]