In a strategic move to expand its presence in the telecommunications market, Grupo Itnet/ITTV, known as a broadband operator in the interior of Sergipe, Brazil has announced its foray into the MVNO market.
In partnership with Vivo, one of the main players in the telecommunications sector in Brazil, Grupo Itnet is launching Bráz Móvel, an operation that seeks to simplify the user experience and offer specific plans.
After two years of market research, this strategic move marks an important milestone for the group.
This article by Guinea Mobile will explore in detail the launch of Bráz Móvel and how this strategic move seeks not only to capture end users but also to satisfy subscribers of Grupo Itnet services and Internet providers throughout Brazil.
A simplified operating model
Bráz Móvel’s proposal focuses on simplicity.
From the acquisition of the chip, which will be pre-enabled directly in the store, to the offer of specific plans, Grupo Itnet seeks to eliminate barriers and make the user experience as accessible as possible.
This model not only targets the end user who buys the Bráz chip anywhere, but also targets subscribers of existing Itnet Group services and Internet providers throughout Brazil.
Focus on various customer fronts
Thadeu Campos, director of commercial operations at Grupo Itnet, emphasizes that Bráz Móvel’s approach is diverse.
“In addition to the end user, who will buy the Bráz chip wherever they are, we also offer subscribers of Itnet Group services and Internet providers throughout Brazil, who will be able to acquire a new and quality service.”
This strategic approach seeks to maximize penetration in different market segments.
Expectations and operation timeline
Bráz Móvel’s commercial operation is scheduled to launch in the second half of the year.
This anticipation highlights the careful planning and execution of Grupo Itnet’s foray into the MVNO market. According to Jamyson Machado Gois, CEO of Grupo Itnet, the launch of Bráz Móvel is part of a broader strategy.
The company aims to bring entertainment and essential services at affordable prices, thus completing its offer with mobility services.
A natural step in the company’s evolution
Jamyson Machado Gois points out that Bráz Móvel is a natural step in the company’s evolution.
“We started by bringing Internet to as many people as possible, we changed the reality of small towns, communities and villages. Today we see influencers sprouting from virtually every place imaginable.
We continued in that direction, when we created ITTV, the first streaming platform for TV channels, then we brought VOD (Video On Demand) for movies and series.”
This launch demonstrates Itnet Group’s adaptability to market trends and consumer demand.
A broader plan to offer diversity and accessibility
For the CEO of Grupo Itnet, the launch of Bráz Móvel completes a broader plan of the company to bring entertainment and essential services at affordable prices.
The inclusion of mobility in its offering demonstrates a willingness to adapt to the changing needs of consumers and expand its presence in the telecommunications sector significantly.
The launch of Bráz Móvel in partnership with Vivo marks a significant milestone for the Itnet/ITTV Group. This strategic step not only diversifies its service portfolio, but also positions the group as a key player in the MVNO market.
Simplicity in operation, attention to different customer fronts and careful planning reflect a well thought-out strategy.
Grupo Itnet’s expansion in the telecommunications market through Bráz Móvel promises a unique user experience and quality services in the competitive Brazilian market.