Business Success 2023: iD Mobile reaches more than 1.5 million subscriptions

In a year when the economy is challenged and the search for savings becomes imperative, iD Mobile, the MVNO backed by Currys, celebrates an exceptional achievement by surpassing 1.5 million subscriptions.

This milestone is not just a testament to the dedication of the iD Mobile team but also to the trust and loyalty of customers who value quality without sacrificing affordability in the current economic climate.

This article from Guinea Mobile will delve deeper into how iD Mobile has established itself as a leader in the MVNO space, highlighting its strategies, services, and the vision that has led it to success.

A Revolution in Telecommunications

Since its inception in 2015 as a wholly-owned subsidiary of Currys plc, iD Mobile has proven to be a solid competitor in the British telecommunications market.

With services initially extending to Ireland, the company has focused on providing reliable connectivity through the Three network.

iD Mobile’s services stand out for features such as tethering, the rollover of unused data allowances, and extensive roaming coverage in 50 destinations.

These services can be acquired in various ways, whether online through the iD Mobile website, phone sales, or in physical stores such as Currys or Carphone Warehouse.

A Leader in the MVNO Space Driven by Value

In the dynamic landscape of telecommunications, iD Mobile stands out as a leader in the MVNO space with a clear focus on value.

The key to its success lies in directly addressing the needs of customers looking for affordable prices without sacrificing features or service quality.

This approach has solidified iD’s position as a compelling choice in an increasingly competitive market.

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Commitment to Affordability and Service Quality

The milestone of 1.5 million subscriptions reflects iD’s unwavering commitment to competitive pricing and exceptional customer service.

At a time when the cost of living crisis is affecting most of the UK’s population, iD’s emphasis on providing exceptional value is more relevant than ever.

iD Mobile customers can make significant savings compared to major networks, with an average annual saving of £215 on phone plans and £12 per month on SIM-only plans.

Offers and Features That Stand Out

iD Mobile has earned a reputation as a “value network” by combining affordability with a rich offering of features.

Its monthly plans, both for phones and SIMs, include standard benefits such as access to the UK’s fastest 5G network, free data rollover, and no extra cost roaming in 50 destinations.

This strategy, focused on providing the essentials without unnecessary charges, has resonated with customers and translates into “mobile done right,” as the company describes itself.

Recognition and Strategic Partnerships

The quality and value offered by iD Mobile have been recognized by Trusted Reviews, naming it the “best value network” in 2022.

iD Mobile’s strategic partnership with Three UK has been crucial to its success. The renewal of the multi-year commercial agreement in 2023 has further strengthened its market position.

This has allowed iD to enhance its market competitiveness and leadership in pricing, ensuring customers access to the UK’s fastest 5G network and 4G network coverage that spans 99% of the country’s population.

Impressive Year-on-Year Growth

The growth of iD Mobile’s business is impressive, with a 25% annual increase in its subscription base.

This steady rise underscores the trust and loyalty customers place in the brand, demonstrating that iD’s strategy of focusing on the real needs of users is paying off.

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In conclusion, the milestone of 1.5 million subscriptions marks a significant achievement for iD Mobile.

It’s not just a number, but a testament to the company’s commitment to its customers and the ability to adapt to the changing demands of the market.

iD Mobile is positioned as a force to be reckoned with in the MVNO space, offering consumers a solid and affordable alternative at a time when the economy and customer care are paramount.

With accolades, strategic partnerships, and a clear focus on value, iD Mobile is paving the way for the future of mobile communications.