Silbö Telecom: A new innovative MVNO in the Spanish market

The Spanish telecommunications market is preparing to welcome a new player that promises innovation and a wide range of services.

Silbö Telecom, a new MVNO, has announced its arrival on the scene with a disruptive proposition that encompasses fiber, mobile, fixed and TV services.

In this Guinea Mobile article, we will explore the details of Silbö’s launch, its ambitious goals and the key features of its offering.

What are Mobile Virtual Network Operators (MVNOs)?

Mobile Virtual Network Operators, also known as MVNOs, are telecommunications companies that do not own their own network infrastructure.

Instead, these operators rent coverage from networked mobile operators (MNOs) to provide services to their customers.

In Spain, MVNOs are dependent on four main networked mobile operators: Movistar, Orange, Vodafone and Yoigo. These companies, which own their own network infrastructure, offer their coverage services to MVNOs through leasing agreements.

Initially, the large networked mobile operators were resistant to the emergence of the new MVNOs in the country.

However, in 2006, the National Markets and Competition Commission (CNMC) intervened and obliged the three main network operators (Telefónica, Vodafone and Orange) to provide reasonable access to their mobile infrastructures for MVNOs.

From this regulatory decision, MVNOs experienced exponential growth, reaching 4,433,256 lines at the end of November 2017, which represented 8.53% of all mobile lines in Spain.

Advantages of MVNOs

MVNOs offer a number of significant advantages for consumers, which are important to know in order to opt for their services:

Competitive prices: MVNOs usually offer cheaper tariffs compared to traditional operators, making them an attractive option for those looking to save on their cell phone bills.

Variety of offers: MVNOs usually offer a wide range of plans and contract options, allowing users to choose the plan that best suits their specific communication needs.

Flexibility: Not being tied to their own network infrastructure, MVNOs have the flexibility to adapt quickly to changes in the market and offer innovative and personalized services to their customers.

Comprehensive service offering

Silbö Telecom distinguishes itself by its comprehensive approach to the market, offering a wide range of services from prepaid tariffs to unlimited data plans.

In addition, the company anticipates emerging demand by offering both MultiSIM and eSIM, adapting to the changing needs of modern users.

With an initial investment of €20 million, Silbö Telecom is ready to launch on 4G technology, with plans to deploy 5G in the second half of 2024, ensuring a state-of-the-art connectivity experience for its customers.

The teleco will use advanced, cyber-secure PBX solutions, which also provide billing and control services on workers’ schedules.

Target audience and ambitions

Silbö Telecom’s focus is on two key demographics: generation X (35 to 64 years old) and millennials.

In addition to individuals, the company aims to provide telecommunications solutions to small and medium-sized enterprises (SMEs), recognizing their importance in the Spanish business fabric.

Silbö’s initial approach is summarized in the so-called “Real Smart Cost”, i.e. a concept that aims to convince telecom users who are committed to smart shopping.

For a public that demands all types of telecommunications services with adjusted prices and with the slogan “tariffs as they should have always been”.

With ambitious goals, Silbö Telecom aims to attract a minimum of 320,000 customers in its first year of operation. In the long term, it aims to reach more than 1.2 million customers and an annual turnover of more than EUR 200 million within four years.

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Expansion and coverage

An integral part of Silbö Telecom’s strategy is its physical expansion through stores. It plans to open 100 stores this year and another 150 next year, which will ensure a close and accessible presence for potential customers throughout the country.

In addition to its telecommunications service offering, Silbö Telecom is also entering the mobile device sales market.

It will offer a variety of smartphones with financing options, as well as refurbished devices from leading brands.

An exciting new development is the introduction of a debit card-based digital financing option in partnership with Cetelem, offering customers a convenient way to purchase devices and services.

Innovation in television content

Silbö Telecom’s television offering is equally impressive, with access to 200 channels and the inclusion of Spain’s second division of La Liga (La Liga Hypermotion).

This wide selection of content ensures that customers enjoy a varied and high quality entertainment experience.

In summary, Silbö Telecom arrives in the Spanish market with a proposition that complements and builds customer loyalty. Combining cutting-edge connectivity and innovative services.

With ambitious growth plans and a clear vision of the future of telecommunications, Silbö Telecom is ready to make its mark in the market and become a leading player in the telecommunications sector in Spain.

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