NiceMobil: a digital MVNO

The SIM card in cell phones and tablets is on its way out. NiceMobil was the first cell phone company to offer the use of the so-called eSIM, a SIM card integrated into the cell phone or smartwatch.

While operators such as Telenor and Telia already offer this new feature. Ice’s subsidiary NiceMobil stresses that they will be the world’s first fully digital mobile company and that they, as a company, “mark the beginning of the elimination of the physical SIM card.”

This marks the beginning of e-SIM deployment and stiffer competition on price.

In the following article from Guinea Mobile we explore the case of NiceMobil a digital MVNO and e-SIMs.

What is an eSIM?

A SIM card is embedded in a mobile device and allows you to connect to any operator offering cell phone services. eSIMs work just like a traditional SIM card, but you don’t need a physical SIM card to use it. It is actually pre-installed in the device and you can activate it by installing the “eSIM profile” of a new operator.

It is an evolution of the physical SIM card. More and more smartphones, tablets and laptops are equipped with an eSIM card.

How do eSIMs work?

With an eSIM-compatible device, you can easily install an eSIM profile (provided by operators) so you can buy an eSIM data plan when you need it, on the go. In addition, you can use several operators and simultaneously subscribe to several data plans to suit your needs: when you are on the road, working from home or remotely…

Ice launches the NiceMobil brand

At the end of November 2021 Ice, the cell phone company launched its new NiceMobil brand.

Hand in hand with Moflix, Nicemobil developed a platform that makes it easy for users to sign up for cell phone services through a fully digital experience, this with the aim of eliminating the complexities of setting up a traditional mobile subscription.

NiceMobil follows a truly digital approach designed to allow customers to manage the entire contracting process themselves. Users can download the NiceMobil app, where they can register with the eSIM (if the device supports this technology), confirm their identity with their bank ID, enter payment details, choose their subscription and activate everything immediately through the app.

More about NiceMobil

NiceMobil focuses on simplicity and low prices. One of the reasons they are able to offer low rates is because everything happens digitally. 

All users need is a new mobile device that supports eSIM. Order their subscription directly in the app, they will be able to have full control over their mobile plan and costs in the app, and if they need help they can write to them directly in the app.


The app-based mobile services target a segment of tech-savvy and cost-conscious customers. NiceMobil aims to become the first fully digital brand in Norway to offer an amazing in-app experience through a winning combination of ease of use: great rates and the latest technology. 

“We are very excited to be part of this project that will revolutionize the Norwegian market with a truly digital mobile brand. We are also delighted with our partnership with Ice Communication Norge, which embraces all the possibilities of digital to connect with its customers on a deeper level” says Ryan Gold, CEO of Moflix.

NiceMobil is a company that offers an innovative solution in a world that is constantly evolving. The digital environment has become a prime environment for the development of new technologies that facilitate communication in various spaces.

Now that you know more about NiceMobil, we remind you that you too can have your own mobile offer to meet the needs of the market or provide an innovative solution in today’s world. Contact us to start now with your own white label virtual mobile operator.