Innovative strategies for NGO participation through MVNO

Non-Governmental Organizations (NGOs) are fundamental pillars in solving social problems and promoting positive change in the world.

Yet, despite their noble mission, they face a constant challenge: engaging and sustaining the interest of their stakeholders.

In this Guinea Mobile article, we will explore how NGOs are transforming stakeholder engagement through innovative mobile strategies by launching their own Mobile Virtual Network Operators (MVNOs).

We will take an in-depth look at how these initiatives can boost stakeholder participation and engagement, presenting examples of success and providing practical tips for attracting and retaining their attention.

Understanding MVNOs

A Mobile Virtual Network Operator (MVNO) is a type of mobile service provider that leverages the network infrastructure of an existing Mobile Network Operator (MNO).

They function as intermediaries that purchase network access at wholesale prices and then market their own customized mobile services.

This approach allows NGOs to tailor mobile services according to the specific needs of their stakeholders.

Benefits of MVNOs for NGOs

Personalized services: MVNOs enable NGOs to offer mobile services tailored to the unique needs of their stakeholders, increasing relevance and utility.

Cost-effectiveness: MVNOs offer lower wholesale prices, resulting in more affordable mobile services for stakeholders and more efficient use of NGO financial resources.

Flexibility and customization: NGOs can adjust mobile services according to changing stakeholder needs, ensuring greater satisfaction and engagement.

Brand recognition: the launch of branded mobile services increases the visibility and recognition of the NGO, differentiating it in the market and strengthening its identity.

Enhanced engagement: MVNOs provide direct and personalized communication channels, fostering constant interaction and stakeholder engagement.

Support from MVNO enablers

Companies such as Guinea Mobile provide the infrastructure and technical support necessary for NGOs and any other sector to launch their own branded mobile services. This includes network access, management platforms, regulatory compliance and training.

Here are some of the ways MVNO enablers can help NGOs launch their own branded mobile services:

Network access: MVNO enablers provide NGOs with access to the network infrastructure of MNOs. This allows NGOs to launch their own branded mobile services without having to build their own network infrastructure.

Platform and tools: MVNO enablers provide NGOs with a platform and a set of tools to help them manage their mobile services effectively.

These tools can include real-time analytics, reporting and billing services, which enable NGOs to monitor their services, track usage and manage costs.

Regulatory compliance: MVNO enablers are well versed in the regulatory compliance requirements of the telecommunications industry.

They will ensure that MVNOs comply with all relevant regulations, reducing the risk of non-compliance.

Training and support: MVNO enablers provide NGOs with training and support services to help them manage their services effectively.

We also offer technical support services to solve any problems that may arise.

NGOs that succeeded with MVNO

Afghanistan

Afghanistan’s leading telecommunications provider partnered with a local NGO to launch a branded mobile service in 2006.

It was the first MVNO in Afghanistan and has since become one of the leading mobile service providers in the country.

The service offers customized mobile services to NGOs, government organizations and private sector entities.

The MNO partnership has enabled the organization to improve its brand recognition and increase stakeholder engagement in Afghanistan.

Kenya

A non-profit organization working to promote Internet usage in Africa launched an MVNO 2019.

The MVNO service provides low-cost mobile services to the organization’s stakeholders in Kenya, including Internet access and voice and messaging services.

It has made it possible to increase the NGO’s brand recognition and stakeholder engagement in Kenya, and has also helped the organization to promote the use of the Internet in the country.

Burma

A global NGO working to support the elderly partners with a major MNO to launch an MVNO in Myanmar in 2018.

The MVNO provides mobile services to older people in the Sagaing region, including health and welfare services, social networking and emergency services.

The partnership with MNO has enabled the NGO to expand its services in Myanmar and increase stakeholder engagement among older people in the country.

Bangladesh

The MVNO launched by a leading NGO in Bangladesh provides information services to rural communities, including health care, agriculture and education.

The NGO has reached more than 12 million people and the Foundation has reported a 50% increase in stakeholder participation since the launch of the MVNO service.

Latin America

As part of a major MNO initiative, an MVNO service was launched that provides free services to NGOs and social enterprises, including voice, data and messaging services.

The MVNO has partnered with more than 100 NGOs and has reported a 40% increase in stakeholder participation since the launch of the MVNO.

You may also be interested in: MVNO: What is it and what will its digital transaction look like in Peru?

Ideas for engaging new partners

Loyalty programs: Offer incentives to stakeholders for their participation, such as discounts on future services.

Virtual events: Organize events accessible through mobile services to strengthen the community and encourage interaction.

Personalized content platforms: Create mobile applications that offer content tailored to stakeholders’ interests, keeping them informed and engaged.

Conclusion

Launching a branded mobile service can be a powerful strategy for NGOs to increase stakeholder engagement and promote their mission to a wider audience.

MVNOs offer NGOs the flexibility and resources needed to customize their mobile services, enhance brand recognition and establish direct communication with their stakeholders.

Working with MVNO enablers, such as Guinea Mobile, can provide NGOs with the technical support and infrastructure needed to successfully carry out these initiatives.

Through successful examples and practical advice, this article demonstrates the transformative potential of innovative mobile strategies in the NGO sector.

The incursion into the MVNO market comes with great expectations for companies investing in this digital era, do not miss the opportunity to contact us if you are interested and we will provide you with personalized advice.