The success of MVNOs in the 5G era

In a vast telecom universe, MVNOs (Mobile Virtual Network Operators) have emerged as a smart and strategic alternative.

These market players not only bring new engagement and service opportunities to underserved sectors, but also present a fresh and affordable perspective for consumers.

While 5G has been garnering attention in the enterprise space, in this Guinea article we will look at how MVNOs can flourish in this space and take advantage of new opportunities.

Exploring the success of MVNOs

MVNOs have been a breath of fresh air in the industry, as they break away from the norm and offer solutions tailored to individual needs.

Consumers have always been willing to embrace personalized and affordable services presented by MVNOs. This trend is booming, projections point to continued growth in the global market.

The global MVNO market, which reached $64 billion in 2019, is projected to grow to $89 billion by 2024, at a compound annual growth rate (CAGR) of 6.8%.

These virtual operators not only drive competition in markets, they have also demonstrated their ability to attract consumers. In Singapore, they have captured users from local operators in the last two years.
In the UK, for example, 2020 data reveals that 7% of the adult phone-owning population switched network operators, and of those, 17% opted for an MVNO.

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The promise of 5G for MVNOs

The arrival of 5G represents not only a technological evolution, but also an opportunity for MVNOs to expand their horizons. Although there are already mobile operators offering 5G connectivity for the mass market, such as metro in the USA.

The real transformation lies in the possibilities it opens up for highly specific applications focused on defined sectors. The intersection of 5G and MVNOs provides the opportunity to create new specific networks, targeting specific demographics.

This means that MVNOs can offer highly tailored solutions that meet specific needs. For example, in healthcare, where the adult population is looking for technology solutions to stay connected and healthy.

Emerging opportunities in the B2C world of 5G

The convergence of 5G and MVNOs creates a universe of opportunities in the B2C arena. While MVNOs can capture both mass and specific markets, these two strategies are not contradictory, but complementary.

MVNOs are in a position to leverage specific networks to provide customized solutions and highly targeted services. A concrete example is the healthcare sector.

With an aging population, there is a growing demand for virtual healthcare services and medication adherence solutions. Mobile operators can play a crucial role by providing connectivity and technology.

A new horizon of possibilities

We have prepared a report that explores the emerging opportunities for MVNOs in the 5G consumer world. From automotive to media and beyond, exciting applications are taking hold in Asia.

MVNO success in the 5G consumer space is emerging, leveraging specific sectors and unique opportunities. As the 5G world expands, the ground for MVNOs is fertile and promising, creating a landscape full of potential.

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From healthcare solutions to entertainment services and beyond. In this burgeoning 5G consumer MVNO landscape, we are experiencing how new profitable markets are emerging.

With 5G just around the corner, success is within reach for those willing to explore, innovate and lead in this exciting space. Contact us if you are interested and we will provide you with personalized advice.

Frequently Asked Questions

What is 5G?

5G technology is the new generation of mobile data that succeeds 4G and 4G+ connections. This fifth generation network arises from the need to connect more and more devices to the network, as well as to connect them to each other, what we call today the Internet of Things (IoT).

What is the difference between 4G and 5G networks?

In 4G technology, the maximum download speed is limited to 1 Gbps, however, with the 5G network this figure rises to 20 Gbps. This translates into the ability to download a high-definition movie in a matter of seconds, providing a significantly enhanced experience.