Walmart MVNO growth to 6.4M in just 3 Years

In a surprising turn of events in the telecommunications world, Walmart’s MVNO in Mexico, known as “Bodega Aurrera Internet y Telefonía” or BAIT, has emerged as an undisputed leader in the country’s prepaid mobile landscape.

In just three years since its launch in June 2020, this MVNO has experienced meteoric growth, attracting millions of active users and transforming the competitive dynamics in the market.

In this Guinea article, how BAIT has gone from zero to 6.4 million active subscribers in record time, analyzing the strategies and key factors behind this phenomenon that has redefined telecommunications in Mexico.

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BAIT’s boom: from zero to 6.4 million active users

In the fast-paced world of technology and communications, few could have anticipated the magnitude of the impact that Walmart’s MVNO would have in Mexico. BAIT has proven to be much more than just an option for mobile telephony in the country.

Since its launch in June 2020, the operator has impressively captured the audience, attracting 6.4 million active subscribers in just three years.

This achievement not only demonstrates the rapid adoption by users, but also the skill with which BAIT has executed its strategy.

BAIT’s rise in the prepaid mobile segment

BAIT’s story is an ever-evolving success narrative. In an incredible span of time, this Walmart MVNO has established itself as the fourth largest mobile prepaid carrier in Mexico.

Its rapid expansion and growth have astounded competitors and observers alike.

This phenomenon underscores BAIT’s ability to adapt quickly to changing user demands and create a strong value proposition.

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Explosive growth and market share

BAIT’s emergence is not an isolated case, but a reflection of a broader shift in Mexico’s telecommunications landscape.

The mobile virtual network operator (MVNO) market in the country has experienced exponential growth, reaching 10.5 million users by the end of 2022.

This figure represents a significant jump from the 2.8% subscriber market share in 2021. MVNOs, including BAIT, have contributed significantly to this expansion, redefining the way Mexicans connect.

More than just mobile telephony

BAIT’s success is not limited to impressive numbers alone; it is the result of a visionary strategy that has resonated with consumers. One of the pillars of this strategy has been BAIT’s ability to elevate the user experience.

The innovative tactic of increasing the amount of megabytes with every purchase made at a Walmart branch has delighted users and created a tangible connection between the retail brand and the prepaid mobile experience.

This unique approach has transformed telephony into an end-to-end experience.

The role of infrastructure: the partnership with Altán Redes

Behind BAIT’s successful trajectory is also a strategic partnership with Altán Redes, the wholesale network that has provided the necessary infrastructure to make BAIT’s vision a reality.

This collaboration has been fundamental in guaranteeing reliable, quality service for the millions of users who have relied on BAIT for their communication needs.

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A promising future and a lasting transformation

BAIT’s story is not just a fleeting success story, but a testament to the rapid transformation that can occur in the telecommunications industry. From its launch to its astonishing rise to the top, defying expectations.

Now redefining all the rules of the game, as users continue to embrace the innovative options and enriching experiences offered by this MVNO, it is shaping up to be a promising future for the telecommunications world in Mexico.

BAIT has demonstrated that the combination of strategic vision, creativity and strong partnerships can lead to unprecedented success in the digital age.

Its impact will endure as a testament to the power of innovation and adaptability in a modern society. Seize the opportunity to reach the telecommunications market with your brand. Get in touch for personalized advice.